The least important part

There is a common belief about entrepreneuring: you have a great idea, a little bit of luck and there you have it – you have become a millionaire. Well, that's not really the truth. Actually, the "great idea" is the least important part.

Ok, a good idea is indispensable for a business to work. But there are things even "more indispensable": hard work and compromising to the business.

This is due to the fact that, even good ideas can take a while to gain popularity: Coca-Cola took 50 years to become a truly important brand. Ok, you can say that was a long time ago, and that's true. But even the Seinfeld series, the biggest hit on American television in the last decade, although having been born in a time of globalization, took four years to become a real hit.

So, work on it! Of course a bad idea, hard work or not, good people behind it or not, it's always going to be a bad idea. On the other hand, a good idea, without any hard work or persistence, will continue to be just that: a good idea. So, I ask you: are you wasting or working on your good ideas?

Emerson Niide
Entrepreneurship Teacher




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